At Castle Rock Realty Lisa Coughlin Wafle and Paul Merk bring a powerful combination of experience, knowledge of selling campgrounds and client-focused service to specialize in campground and resort real estate throughout all of Wisconsin. They offer more than 20 years of experience and have a sales volume of over $130,000,000 in campground and resort sales.
Campground and resort properties require a different level of knowledge and experience than traditional real estate. From understanding a variety of revenue streams and occupancy trends to navigating zoning, licensing and operational transitions, these transactions demand a strategic and informed approach.
Lisa and Paul each have an extensive background in real estate sales and high
volume transactions. They also each have their own unique insights on client relationships and how to market each individual campground that combine to provide a well-balanced experience and effective marketing strategy for every client. They take pride in providing “Professional Service with a Personal Touch” to buyers and sellers alike.
With strong familiarity in key recreational markets throughout Wisconsin, they understand what drives value for both buyers and sellers in this unique property type – whether it’s a lifestyle investment, income-producing asset, or long-term ownership transition.
Their approach is straightforward: clear communication, honest guidance and a focus on results.
Campground, Resort and RV Experts
With more than 26 years of experience in real estate, Lisa Coughlin Wafle has built a reputation for trusted service, local expertise, and results. Living and working in a rural community of about 4,500 people, Lisa understands the unique needs of buyers and sellers in small-town and recreational markets. She proudly serves her hometown along with several surrounding communities, helping clients navigate everything from primary residences to vacation properties and investment opportunities in this highly sought-after tourist area.
Lisa believes real estate is about more than just transactions, it’s about relationships and helping people achieve their goals. She is committed to guiding her clients through every step of the buying or selling process, ensuring they feel informed, confident, and supported from start to finish.
Known for her honesty, strong work ethic, and in-depth knowledge of the local market, Lisa always puts her clients’ best interests first. Whether you are searching for your first home, selling a longtime family property, or looking for an investment opportunity, Lisa works diligently to help you achieve the best possible outcome.
For Lisa, the most rewarding part of real estate is helping people turn their plans into reality and making the process as smooth and successful as possible.
Paul Merk is a Broker Associate with Castle Rock Realty specializing in Castle Rock Lake, Petenwell Lake area properties as well as Campgrounds and Resorts throughout all of Wisconsin.
With over 20 years of experience and more than 200,000,000 in career sales, Paul is a trusted expert in lakefront properties, campgrounds and other investment properties. He has sold
over $75,000,000 in lake property sales making him one of the most experienced lake property specialists in the region.
Raised on a dairy farm outside of Mauston, Paul developed a strong work ethic and a straightforward, honest approach that he brings to every transaction. Clients value his responsiveness, market insight, and ability to guide them through every step of the buying and
selling process.
Paul is frequently sought out for his experience and has led seminars on “Buying the Right Lake Property” at Lake Home and Cabin Shows in Chicago and Madison, helping educate buyers on making smart lake property investments.
Whether you’re buying, selling, or investing, Paul is committed to delivering results and making the process as smooth and successful as possible.