We offer a very diverse marketing plan for our campground listings.
We can effectively market campgrounds with both confidential and non-confidential listings.
Our marketing efforts include:
- Representation at any sport / vacation / home buyer shows that we normally attend in Madison, Milwaukee, Rockford and Chicago areas.
- Advertising in multiple print publications distributed to 600 locations throughout Wisconsin and northern Illinois.
- Website Marketing: Representation on more than a dozen websites including 6 dedicated to commercial listings and another dedicated to recreational / commercial listings. In the case of a confidential listing, we provide enough information to let a potential buyer know the basics without disclosing the location or any other confidential information.
- Direct mailers to a list of potential buyers currently interested in purchasing a Campground, RV Park or Resort. Thanks to our aggressive marketing efforts, this list continues to grow steadily.
- A “Virtual Tour” of your property to be included (as allowed by the sellers) in all MLS sites that allow this feature to be linked to their respective websites.
- Two full-time agents working specifically for you to bring you a buyer as soon as possible and to sell your property for the highest possible price. We also work closely with commercial lenders to help insure a successful sale.
THINKING ABOUT SELLING?
Our Team
With more than 26 years of experience in real estate, Lisa Coughlin Wafle has built a reputation for trusted service, local expertise, and results. Living and working in a rural community of about 4,500 people, Lisa understands the unique needs of buyers and sellers in small-town and recreational markets. She proudly serves her hometown along with several surrounding communities, helping clients navigate everything from primary residences to vacation properties and investment opportunities in this highly sought-after tourist area.
Lisa believes real estate is about more than just transactions, it’s about relationships and helping people achieve their goals. She is committed to guiding her clients through every step of the buying or selling process, ensuring they feel informed, confident, and supported from start to finish.
Known for her honesty, strong work ethic, and in-depth knowledge of the local market, Lisa always puts her clients’ best interests first. Whether you are searching for your first home, selling a longtime family property, or looking for an investment opportunity, Lisa works diligently to help you achieve the best possible outcome.
For Lisa, the most rewarding part of real estate is helping people turn their plans into reality and making the process as smooth and successful as possible.
Paul Merk is a Broker Associate with Castle Rock Realty specializing in Castle Rock Lake, Petenwell Lake area properties as well as Campgrounds and Resorts throughout all of Wisconsin.
With over 20 years of experience and more than 200,000,000 in career sales, Paul is a trusted expert in lakefront properties, campgrounds and other investment properties. He has sold
over $75,000,000 in lake property sales making him one of the most experienced lake property specialists in the region.
Raised on a dairy farm outside of Mauston, Paul developed a strong work ethic and a straightforward, honest approach that he brings to every transaction. Clients value his responsiveness, market insight, and ability to guide them through every step of the buying and
selling process.
Paul is frequently sought out for his experience and has led seminars on “Buying the Right Lake Property” at Lake Home and Cabin Shows in Chicago and Madison, helping educate buyers on making smart lake property investments.
Whether you’re buying, selling, or investing, Paul is committed to delivering results and making the process as smooth and successful as possible.
