Business Spotlight: The Red Geranium

At Castle Rock Realty, we believe in supporting the local businesses that make our communities vibrant, creative, and connected. That’s why each month we partner with a small business to highlight their contributions and offer an exciting giveaway to our friends and neighbors.

This May, we are proud to spotlight The Red Geranium in Mauston, Wisconsin.

A Local Treasure with Deep Roots

Owned and operated by Beth Pusel, The Red Geranium has been a part of the Mauston community since 1994. For more than 30 years, Beth has poured her passion into creating a welcoming space full of unique gifts, Wisconsin-made goods, and exceptional custom framing services.

With over 40 years of experience in custom framing, Beth is known for her attention to detail and craftsmanship. Whether you're preserving a family photo, a prized artwork, or a meaningful keepsake, The Red Geranium offers high-quality framing tailored to each customer.

More Than a Gift Shop

While custom framing is a cornerstone of the business, there’s so much more to discover at The Red Geranium. The store features:

• Locally sourced and Wisconsin-made items

• Home décor and furniture

• Candles, puzzles, and specialty gifts

• A fun selection of dog treats and pet items

It’s the perfect stop whether you’re shopping for a one-of-a-kind gift, updating your home, or treating yourself or your pup to something special.

🎁 May Giveaway: Two $100 Gift Certificates

To celebrate our partnership with The Red Geranium, Castle Rock Realty and Beth Pusel are each donating $100 to create a $200 giveaway this month!

Here’s how to enter:

• Like and/or comment on our giveaway post on Facebook or Instagram

• Entries open May 16 and close May 19

• The winner will be announced live on May 20

This is your chance to experience one of Mauston’s most beloved local businesses—and maybe find your new favorite shop.

📍 Visit The Red Geranium
124 E. State Street, Mauston, WI
📞 608-847-4600

✨ At Castle Rock Realty, we’re proud to be part of a community that supports and celebrates each other. Stay tuned for next month’s local business spotlight and more exciting giveaways to come.